Building a market ready
M&A brand

“The cultural and brand implications of merging two organizations are just as important as the price of the deal.“

There are crucial questions and risks that organizations face as they embark on an M&A journey. This handbook is a guide to becoming a brand that roadblocks and overcomes them. Inside you’ll find:

 

  • Reasons for M&A and causes of failure—so you can assess your situation and avoid risks.
  • Key questions to consider about your brand and about the impact of the deal.
  • A plan for creating a market-ready brand that extends from pre-deal to post-launch.

Reasons for M&A and causes of failure—so you can assess your situation and avoid risks.

Key questions to consider about your brand and about the impact of the deal.

A plan for creating a market-ready brand that extends from pre-deal to post-launch.

For more info, contact us at hello@interbrandmail.com.



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